Nike Won’t Just Do It In India
The Cult Of Nike It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. They opened their first retail outlet in 1966 and launched the Nike brand shoe in 1972. The company was renamed Nike , Inc., in 1978 and went public two years later. The Nike swoosh looms large over the footwear industry. This uncontested giant of the field has built itself up through high-profile endorsements, sleek designs, and PR campaigns successful enough to etch its way into pop-culture history. But the brand of Lebron James , Tiger Woods , and Michael Jordan didn't come from somewhere.To understand Nike requires understanding a story that began with a self-described average track runner coming out of college and a coach truly obsessed with the link between speed and design. Very few brands have managed to become synonymous with style culture in the 21st century. But in the last few decades, Nike has become a